Events

Peter Justin Yu
Oct 20, 2025
Here at ProfitPeak, we are constantly in the pursuit of excellence. The team is constantly pushed to deliver on all fronts with the goal being: helping our users climb and reach the peak of their business.
To encourage everyone along in that endeavour, we are launching our latest initiative, ProfitPeak Awards, to recognise those who have excelled in using our platform. We would like to recognise the power users in our midst and give a shout out to them to keep up the good work.
Here are the top performers in the key performance indicator categories:
Most active user (most sessions)
Most active Sherpa user (most questions asked)
Highest % contribution profit increase
Highest Reduction in quarterly CPA by channel:
Google :
Meta :
Tiktok:
Pinterest:
Best % uplift in quarterly PROAS
"ProfitPeak has been a valuable tool for al.ive body, which enables us to make data driven decisions that drive optimal performance across all paid channels, while also providing the business with clear insights into both current and historical results. The tool’s attribution vertex is particularly valuable, as it allows us to leverage close to immediate platform learnings to optimise campaigns and maximise profitability," says Callum Quinn, Performance Marketing Specialist, al.ive body.
Kudos to these brands for achieving such results in boosting profits and curbing costs. We look forward to seeing more high achievers on the path to success.
Peter Justin Yu
Founding Marketer
Peter is a veteran marketer with more than 15 years in tech - securing three successful startup exits by amplifying game-changing businesses across APAC through digital storytelling.





