Book a Demo
Book a Demo
Meet Our Expedition Crew
Meet Our Expedition Crew
The trailblazers behind the tech.
OUR STORY
THE FIRST ASCENT
THE FIRST ASCENT
ProfitPeak was born from the lived experiences of serial entrepreneurs in the retail industry. The founders spent years acquiring, bootstrapping, and successfully exiting multiple e-commerce businesses. As they scaled, they faced rising acquisition costs, shrinking margins, and declining profits, without understanding the root cause. To cut through the fog, they built an in-house operating system that provided real-time insights into profitability across customers, orders, inventory, and advertising.
Our Investors
Leadership Team
Leadership Team
Charting the path to the summit.
Carla Penn-Kahn
Co-founder
Carla spent over 10 years building and selling several e-commerce brands, following an earlier career in corporate advisory and investment at Credit Suisse.
David Kahn
Co-founder
David has over 10 years as an experienced eCommerce CMO where he grew a kitchenware business from $3M to over $30M in sales without external capital before exiting.
Peter Justin Yu
Founding Marketer
Peter is a veteran marketer with more than 10 years in tech - securing three successful startup exits by amplifying game-changing businesses across APAC through digital storytelling.
Julie Benhammo
Customer Success
Julie spent over 15 years specialising in building and growing businesses commercially. She founded several brands and held leadership roles in Tech, Fashion, and Luxury industries in New York, London, and Sydney.
Deric Chong
Director Engineering
Deric has 10 years of experience, specialising in full-stack web development, cross-platform application integration, technical SEO optimization, while managing technical requirements and project development.
Kwong Wui Sim
Founding Data Scientist
Sim has more than 10 years of experience focused on leveraging data to identify operational flaws, spot trends, and drive continuous business growth.
Carla Penn-Kahn
Co-founder
Carla spent over a decade building and successfully exiting several e-commerce brands, following an earlier career in corporate advisory and investment at Credit Suisse.
David Kahn
Co-founder
David has over 10 years of experience as an eCommerce CMO, during which he scaled a kitchenware business from $3M to over $30M in sales without external capital, before successfully exiting.
Peter Justin Yu
Founding Marketer
Peter is a veteran marketer with more than 15 years in tech - securing three successful startup exits by amplifying game-changing businesses across APAC through digital storytelling.
Julie Benhammo
Customer Success
Julie spent over 15 years specialising in building and growing businesses commercially. She founded several brands and held leadership roles in Tech, Fashion, and Luxury industries in New York, London, and Sydney.
Deric Chong
Director of Engineering
Deric has 10 years of experience specialising in system architecture, ERP integrations, and full-stack web development. His expertise spans cross-platform application integration and managing complex technical requirements throughout project lifecycles.
Kwong Wui Sim
Founding Data Scientist
Sim has more than 10 years of experience focused on leveraging data to identify operational flaws, spot trends, and drive continuous business growth.
As seen in
Boost Profits, Curb Costs
Know what to keep, what to cut, and
where to double down.
"ProfitPeak has truly lived up to its name, helping Pace Athletic achieve significant, profitable growth. We use it to cut waste by dynamically moving products into the right campaigns at the right time.
It gives us accurate attribution so we can allocate budget where it delivers the most efficient returns. And it helps us identify underperforming products early, so we can act before it impacts cash flow. ProfitPeak is a vital part of our tech stack and we'd be running blind without it."
Anthony Bayliss
Head of Digital
“Using Profit Peak has been a game changer for us in how we think about managing advertising and product margins.
The ability to analyse our advertising performance in real time has provided us with invaluable insights.
We can see not just which ads are driving sales, but how different product margins and customer journeys impact our advertising and buying strategies. Profit Peak has truly empowered us to make data-driven decisions.”
Damien Smith
CTO
“We use Profit Peak as a source of truth for our whole team, enabling us to be confidently make and automate data driven decisions with ease.
It has revolutionised both in how we allocate marketing budgets to see the true ROI in profit and manage our inventory.”
Kerry & Aaron Langer
Founder & CEO
“Before Profit Peak, we felt like we were advertising in the dark without a clear understanding of our profitability.
Now, we have complete clarity on what we’re spending, the returns we’re getting, and, most importantly, the exact profitability of every single sale.
I can’t imagine running an ecommerce business without it.”
Joe Molloy
Director
“It's been amazing. Onboarding was super simple, got loads of support and the data has been phenomenal. We've got visibility to stuff that we just had no way to see before and we've been able to take action straight away. So I highly recommend it.”
Melissa Drennan
CCO
“ProfitPeak has honestly helped our business so much. We use it everyday to see what is most profitable in terms of running ads, inventory and anything you can think of. It's been interesting to see our true attribution channels and where we are seeing our real results come from.”
Sarah O' Sullivan
Brand Marketing Lead
"ProfitPeak has truly lived up to its name, helping Pace Athletic achieve significant, profitable growth. We use it to cut waste by dynamically moving products into the right campaigns at the right time.
It gives us accurate attribution so we can allocate budget where it delivers the most efficient returns. And it helps us identify underperforming products early, so we can act before it impacts cash flow. ProfitPeak is a vital part of our tech stack and we'd be running blind without it."Anthony Bayliss
Head of Digital
“Using Profit Peak has been a game changer for us in how we think about managing advertising and product margins.
The ability to analyse our advertising performance in real time has provided us with invaluable insights.
We can see not just which ads are driving sales, but how different product margins and customer journeys impact our advertising and buying strategies. Profit Peak has truly empowered us to make data-driven decisions.”
Damien Smith
CTO
“We use Profit Peak as a source of truth for our whole team, enabling us to be confidently make and automate data driven decisions with ease.
It has revolutionised both in how we allocate marketing budgets to see the true ROI in profit and manage our inventory.”
Kerry & Aaron Langer
Founder & CEO
“Before Profit Peak, we felt like we were advertising in the dark without a clear understanding of our profitability.
Now, we have complete clarity on what we’re spending, the returns we’re getting, and, most importantly, the exact profitability of every single sale.
I can’t imagine running an ecommerce business without it.”
Joe Molloy
Director
“It's been amazing. Onboarding was super simple, got loads of support and the data has been phenomenal. We've got visibility to stuff that we just had no way to see before and we've been able to take action straight away. So I highly recommend it.”
Melissa Drennan
CCO
“ProfitPeak has honestly helped our business so much. We use it everyday to see what is most profitable in terms of running ads, inventory and anything you can think of. It's been interesting to see our true attribution channels and where we are seeing our real results come from.”
Sarah O' Sullivan
Brand Marketing Lead
"ProfitPeak has truly lived up to its name, helping Pace Athletic achieve significant, profitable growth. We use it to cut waste by dynamically moving products into the right campaigns at the right time.
It gives us accurate attribution so we can allocate budget where it delivers the most efficient returns. And it helps us identify underperforming products early, so we can act before it impacts cash flow. ProfitPeak is a vital part of our tech stack and we'd be running blind without it."Anthony Bayliss
Head of Digital
“Using Profit Peak has been a game changer for us in how we think about managing advertising and product margins.
The ability to analyse our advertising performance in real time has provided us with invaluable insights.
We can see not just which ads are driving sales, but how different product margins and customer journeys impact our advertising and buying strategies. Profit Peak has truly empowered us to make data-driven decisions.”
Damien Smith
CTO
“We use Profit Peak as a source of truth for our whole team, enabling us to be confidently make and automate data driven decisions with ease.
It has revolutionised both in how we allocate marketing budgets to see the true ROI in profit and manage our inventory.”
Kerry & Aaron Langer
Founder & CEO
“Before Profit Peak, we felt like we were advertising in the dark without a clear understanding of our profitability.
Now, we have complete clarity on what we’re spending, the returns we’re getting, and, most importantly, the exact profitability of every single sale.
I can’t imagine running an ecommerce business without it.”
Joe Molloy
Director
“It's been amazing. Onboarding was super simple, got loads of support and the data has been phenomenal. We've got visibility to stuff that we just had no way to see before and we've been able to take action straight away. So I highly recommend it.”
Melissa Drennan
CCO
“ProfitPeak has honestly helped our business so much. We use it everyday to see what is most profitable in terms of running ads, inventory and anything you can think of. It's been interesting to see our true attribution channels and where we are seeing our real results come from.”
Sarah O' Sullivan
Brand Marketing Lead
"ProfitPeak has truly lived up to its name, helping Pace Athletic achieve significant, profitable growth. We use it to cut waste by dynamically moving products into the right campaigns at the right time.
It gives us accurate attribution so we can allocate budget where it delivers the most efficient returns. And it helps us identify underperforming products early, so we can act before it impacts cash flow. ProfitPeak is a vital part of our tech stack and we'd be running blind without it."Anthony Bayliss
Head of Digital
“Using Profit Peak has been a game changer for us in how we think about managing advertising and product margins.
The ability to analyse our advertising performance in real time has provided us with invaluable insights.
We can see not just which ads are driving sales, but how different product margins and customer journeys impact our advertising and buying strategies. Profit Peak has truly empowered us to make data-driven decisions.”
Damien Smith
CTO
“We use Profit Peak as a source of truth for our whole team, enabling us to be confidently make and automate data driven decisions with ease.
It has revolutionised both in how we allocate marketing budgets to see the true ROI in profit and manage our inventory.”
Kerry & Aaron Langer
Founder & CEO
“Before Profit Peak, we felt like we were advertising in the dark without a clear understanding of our profitability.
Now, we have complete clarity on what we’re spending, the returns we’re getting, and, most importantly, the exact profitability of every single sale.
I can’t imagine running an ecommerce business without it.”
Joe Molloy
Director
“It's been amazing. Onboarding was super simple, got loads of support and the data has been phenomenal. We've got visibility to stuff that we just had no way to see before and we've been able to take action straight away. So I highly recommend it.”
Melissa Drennan
CCO
“ProfitPeak has honestly helped our business so much. We use it everyday to see what is most profitable in terms of running ads, inventory and anything you can think of. It's been interesting to see our true attribution channels and where we are seeing our real results come from.”
Sarah O' Sullivan
Brand Marketing Lead
"ProfitPeak has truly lived up to its name, helping Pace Athletic achieve significant, profitable growth. We use it to cut waste by dynamically moving products into the right campaigns at the right time.
It gives us accurate attribution so we can allocate budget where it delivers the most efficient returns. And it helps us identify underperforming products early, so we can act before it impacts cash flow. ProfitPeak is a vital part of our tech stack and we'd be running blind without it."Anthony Bayliss
Head of Digital
“Using Profit Peak has been a game changer for us in how we think about managing advertising and product margins.
The ability to analyse our advertising performance in real time has provided us with invaluable insights.
We can see not just which ads are driving sales, but how different product margins and customer journeys impact our advertising and buying strategies. Profit Peak has truly empowered us to make data-driven decisions.”
Damien Smith
CTO
“We use Profit Peak as a source of truth for our whole team, enabling us to be confidently make and automate data driven decisions with ease.
It has revolutionised both in how we allocate marketing budgets to see the true ROI in profit and manage our inventory.”
Kerry & Aaron Langer
Founder & CEO
“Before Profit Peak, we felt like we were advertising in the dark without a clear understanding of our profitability.
Now, we have complete clarity on what we’re spending, the returns we’re getting, and, most importantly, the exact profitability of every single sale.
I can’t imagine running an ecommerce business without it.”
Joe Molloy
Director
“It's been amazing. Onboarding was super simple, got loads of support and the data has been phenomenal. We've got visibility to stuff that we just had no way to see before and we've been able to take action straight away. So I highly recommend it.”
Melissa Drennan
CCO
“ProfitPeak has honestly helped our business so much. We use it everyday to see what is most profitable in terms of running ads, inventory and anything you can think of. It's been interesting to see our true attribution channels and where we are seeing our real results come from.”
Sarah O' Sullivan
Brand Marketing Lead
"ProfitPeak has truly lived up to its name, helping Pace Athletic achieve significant, profitable growth. We use it to cut waste by dynamically moving products into the right campaigns at the right time.
It gives us accurate attribution so we can allocate budget where it delivers the most efficient returns. And it helps us identify underperforming products early, so we can act before it impacts cash flow. ProfitPeak is a vital part of our tech stack and we'd be running blind without it."Anthony Bayliss
Head of Digital
“Using Profit Peak has been a game changer for us in how we think about managing advertising and product margins.
The ability to analyse our advertising performance in real time has provided us with invaluable insights.
We can see not just which ads are driving sales, but how different product margins and customer journeys impact our advertising and buying strategies. Profit Peak has truly empowered us to make data-driven decisions.”
Damien Smith
CTO
“We use Profit Peak as a source of truth for our whole team, enabling us to be confidently make and automate data driven decisions with ease.
It has revolutionised both in how we allocate marketing budgets to see the true ROI in profit and manage our inventory.”
Kerry & Aaron Langer
Founder & CEO
“Before Profit Peak, we felt like we were advertising in the dark without a clear understanding of our profitability.
Now, we have complete clarity on what we’re spending, the returns we’re getting, and, most importantly, the exact profitability of every single sale.
I can’t imagine running an ecommerce business without it.”
Joe Molloy
Director
“It's been amazing. Onboarding was super simple, got loads of support and the data has been phenomenal. We've got visibility to stuff that we just had no way to see before and we've been able to take action straight away. So I highly recommend it.”
Melissa Drennan
CCO
“ProfitPeak has honestly helped our business so much. We use it everyday to see what is most profitable in terms of running ads, inventory and anything you can think of. It's been interesting to see our true attribution channels and where we are seeing our real results come from.”
Sarah O' Sullivan
Brand Marketing Lead
"ProfitPeak has truly lived up to its name, helping Pace Athletic achieve significant, profitable growth. We use it to cut waste by dynamically moving products into the right campaigns at the right time.
It gives us accurate attribution so we can allocate budget where it delivers the most efficient returns. And it helps us identify underperforming products early, so we can act before it impacts cash flow. ProfitPeak is a vital part of our tech stack and we'd be running blind without it."Anthony Bayliss
Head of Digital
“Using Profit Peak has been a game changer for us in how we think about managing advertising and product margins.
The ability to analyse our advertising performance in real time has provided us with invaluable insights.
We can see not just which ads are driving sales, but how different product margins and customer journeys impact our advertising and buying strategies. Profit Peak has truly empowered us to make data-driven decisions.”
Damien Smith
CTO
“We use Profit Peak as a source of truth for our whole team, enabling us to be confidently make and automate data driven decisions with ease.
It has revolutionised both in how we allocate marketing budgets to see the true ROI in profit and manage our inventory.”
Kerry & Aaron Langer
Founder & CEO
“Before Profit Peak, we felt like we were advertising in the dark without a clear understanding of our profitability.
Now, we have complete clarity on what we’re spending, the returns we’re getting, and, most importantly, the exact profitability of every single sale.
I can’t imagine running an ecommerce business without it.”
Joe Molloy
Director
“It's been amazing. Onboarding was super simple, got loads of support and the data has been phenomenal. We've got visibility to stuff that we just had no way to see before and we've been able to take action straight away. So I highly recommend it.”
Melissa Drennan
CCO
“ProfitPeak has honestly helped our business so much. We use it everyday to see what is most profitable in terms of running ads, inventory and anything you can think of. It's been interesting to see our true attribution channels and where we are seeing our real results come from.”
Sarah O' Sullivan
Brand Marketing Lead
"ProfitPeak has truly lived up to its name, helping Pace Athletic achieve significant, profitable growth. We use it to cut waste by dynamically moving products into the right campaigns at the right time.
It gives us accurate attribution so we can allocate budget where it delivers the most efficient returns. And it helps us identify underperforming products early, so we can act before it impacts cash flow. ProfitPeak is a vital part of our tech stack and we'd be running blind without it."Anthony Bayliss
Head of Digital
“Using Profit Peak has been a game changer for us in how we think about managing advertising and product margins.
The ability to analyse our advertising performance in real time has provided us with invaluable insights.
We can see not just which ads are driving sales, but how different product margins and customer journeys impact our advertising and buying strategies. Profit Peak has truly empowered us to make data-driven decisions.”
Damien Smith
CTO
“We use Profit Peak as a source of truth for our whole team, enabling us to be confidently make and automate data driven decisions with ease.
It has revolutionised both in how we allocate marketing budgets to see the true ROI in profit and manage our inventory.”
Kerry & Aaron Langer
Founder & CEO
“Before Profit Peak, we felt like we were advertising in the dark without a clear understanding of our profitability.
Now, we have complete clarity on what we’re spending, the returns we’re getting, and, most importantly, the exact profitability of every single sale.
I can’t imagine running an ecommerce business without it.”
Joe Molloy
Director
“It's been amazing. Onboarding was super simple, got loads of support and the data has been phenomenal. We've got visibility to stuff that we just had no way to see before and we've been able to take action straight away. So I highly recommend it.”
Melissa Drennan
CCO
“ProfitPeak has honestly helped our business so much. We use it everyday to see what is most profitable in terms of running ads, inventory and anything you can think of. It's been interesting to see our true attribution channels and where we are seeing our real results come from.”
Sarah O' Sullivan
Brand Marketing Lead
"ProfitPeak has truly lived up to its name, helping Pace Athletic achieve significant, profitable growth. We use it to cut waste by dynamically moving products into the right campaigns at the right time.
It gives us accurate attribution so we can allocate budget where it delivers the most efficient returns. And it helps us identify underperforming products early, so we can act before it impacts cash flow. ProfitPeak is a vital part of our tech stack and we'd be running blind without it."Anthony Bayliss
Head of Digital
“Using Profit Peak has been a game changer for us in how we think about managing advertising and product margins.
The ability to analyse our advertising performance in real time has provided us with invaluable insights.
We can see not just which ads are driving sales, but how different product margins and customer journeys impact our advertising and buying strategies. Profit Peak has truly empowered us to make data-driven decisions.”
Damien Smith
CTO
“We use Profit Peak as a source of truth for our whole team, enabling us to be confidently make and automate data driven decisions with ease.
It has revolutionised both in how we allocate marketing budgets to see the true ROI in profit and manage our inventory.”
Kerry & Aaron Langer
Founder & CEO
“Before Profit Peak, we felt like we were advertising in the dark without a clear understanding of our profitability.
Now, we have complete clarity on what we’re spending, the returns we’re getting, and, most importantly, the exact profitability of every single sale.
I can’t imagine running an ecommerce business without it.”
Joe Molloy
Director
“It's been amazing. Onboarding was super simple, got loads of support and the data has been phenomenal. We've got visibility to stuff that we just had no way to see before and we've been able to take action straight away. So I highly recommend it.”
Melissa Drennan
CCO
“ProfitPeak has honestly helped our business so much. We use it everyday to see what is most profitable in terms of running ads, inventory and anything you can think of. It's been interesting to see our true attribution channels and where we are seeing our real results come from.”
Sarah O' Sullivan
Brand Marketing Lead
"ProfitPeak has truly lived up to its name, helping Pace Athletic achieve significant, profitable growth. We use it to cut waste by dynamically moving products into the right campaigns at the right time.
It gives us accurate attribution so we can allocate budget where it delivers the most efficient returns. And it helps us identify underperforming products early, so we can act before it impacts cash flow. ProfitPeak is a vital part of our tech stack and we'd be running blind without it."Anthony Bayliss
Head of Digital
“Using Profit Peak has been a game changer for us in how we think about managing advertising and product margins.
The ability to analyse our advertising performance in real time has provided us with invaluable insights.
We can see not just which ads are driving sales, but how different product margins and customer journeys impact our advertising and buying strategies. Profit Peak has truly empowered us to make data-driven decisions.”
Damien Smith
CTO
“We use Profit Peak as a source of truth for our whole team, enabling us to be confidently make and automate data driven decisions with ease.
It has revolutionised both in how we allocate marketing budgets to see the true ROI in profit and manage our inventory.”
Kerry & Aaron Langer
Founder & CEO
“Before Profit Peak, we felt like we were advertising in the dark without a clear understanding of our profitability.
Now, we have complete clarity on what we’re spending, the returns we’re getting, and, most importantly, the exact profitability of every single sale.
I can’t imagine running an ecommerce business without it.”
Joe Molloy
Director
“It's been amazing. Onboarding was super simple, got loads of support and the data has been phenomenal. We've got visibility to stuff that we just had no way to see before and we've been able to take action straight away. So I highly recommend it.”
Melissa Drennan
CCO
“ProfitPeak has honestly helped our business so much. We use it everyday to see what is most profitable in terms of running ads, inventory and anything you can think of. It's been interesting to see our true attribution channels and where we are seeing our real results come from.”
Sarah O' Sullivan
Brand Marketing Lead
"ProfitPeak has truly lived up to its name, helping Pace Athletic achieve significant, profitable growth. We use it to cut waste by dynamically moving products into the right campaigns at the right time.
It gives us accurate attribution so we can allocate budget where it delivers the most efficient returns. And it helps us identify underperforming products early, so we can act before it impacts cash flow. ProfitPeak is a vital part of our tech stack and we'd be running blind without it."Anthony Bayliss
Head of Digital
“Using Profit Peak has been a game changer for us in how we think about managing advertising and product margins.
The ability to analyse our advertising performance in real time has provided us with invaluable insights.
We can see not just which ads are driving sales, but how different product margins and customer journeys impact our advertising and buying strategies. Profit Peak has truly empowered us to make data-driven decisions.”
Damien Smith
CTO
“We use Profit Peak as a source of truth for our whole team, enabling us to be confidently make and automate data driven decisions with ease.
It has revolutionised both in how we allocate marketing budgets to see the true ROI in profit and manage our inventory.”
Kerry & Aaron Langer
Founder & CEO
“Before Profit Peak, we felt like we were advertising in the dark without a clear understanding of our profitability.
Now, we have complete clarity on what we’re spending, the returns we’re getting, and, most importantly, the exact profitability of every single sale.
I can’t imagine running an ecommerce business without it.”
Joe Molloy
Director
“It's been amazing. Onboarding was super simple, got loads of support and the data has been phenomenal. We've got visibility to stuff that we just had no way to see before and we've been able to take action straight away. So I highly recommend it.”
Melissa Drennan
CCO
“ProfitPeak has honestly helped our business so much. We use it everyday to see what is most profitable in terms of running ads, inventory and anything you can think of. It's been interesting to see our true attribution channels and where we are seeing our real results come from.”
Sarah O' Sullivan
Brand Marketing Lead
"ProfitPeak has truly lived up to its name, helping Pace Athletic achieve significant, profitable growth. We use it to cut waste by dynamically moving products into the right campaigns at the right time.
It gives us accurate attribution so we can allocate budget where it delivers the most efficient returns. And it helps us identify underperforming products early, so we can act before it impacts cash flow. ProfitPeak is a vital part of our tech stack and we'd be running blind without it."Anthony Bayliss
Head of Digital
“Using Profit Peak has been a game changer for us in how we think about managing advertising and product margins.
The ability to analyse our advertising performance in real time has provided us with invaluable insights.
We can see not just which ads are driving sales, but how different product margins and customer journeys impact our advertising and buying strategies. Profit Peak has truly empowered us to make data-driven decisions.”
Damien Smith
CTO
“We use Profit Peak as a source of truth for our whole team, enabling us to be confidently make and automate data driven decisions with ease.
It has revolutionised both in how we allocate marketing budgets to see the true ROI in profit and manage our inventory.”
Kerry & Aaron Langer
Founder & CEO
“Before Profit Peak, we felt like we were advertising in the dark without a clear understanding of our profitability.
Now, we have complete clarity on what we’re spending, the returns we’re getting, and, most importantly, the exact profitability of every single sale.
I can’t imagine running an ecommerce business without it.”
Joe Molloy
Director
“It's been amazing. Onboarding was super simple, got loads of support and the data has been phenomenal. We've got visibility to stuff that we just had no way to see before and we've been able to take action straight away. So I highly recommend it.”
Melissa Drennan
CCO
“ProfitPeak has honestly helped our business so much. We use it everyday to see what is most profitable in terms of running ads, inventory and anything you can think of. It's been interesting to see our true attribution channels and where we are seeing our real results come from.”
Sarah O' Sullivan
Brand Marketing Lead
© 2025 - Profit Peak Solutions Pty Ltd
© 2025 - Profit Peak Solutions Pty Ltd
© 2025 - Profit Peak Solutions Pty Ltd