Together with Klaviyo and Tracksuit, ProfitPeak held a breakfast event in Brisbane at The Carlile Hotel on 28th of August '25. It was great to host 70 retail professionals over coffee and breakfast.

There was a warm welcome from Elissa Green (Senior Manager - Mid-Market APAC of Klaviyo) who reiterated the necessity of getting BFCM right. Next, we heard from Carla Penn-Kahn (CEO and Co-Founder of ProfitPeak) about discounting strategically without eroding margins. This was followed up by a fireside chat with Heather Earl (Head of Ecommerce of Nutrition Warehouse) and Sam Chadwick (Head of Marketing of Muscle Nation) discussing their unique BFCM strategies. The event was closed out by Elissa who gave a summary of the insights gleaned from the experts on stage.

The rest of the photos can be found here: https://www.facebook.com/media/set/?set=a.122130721742909489&type=3

Overall, it was a beautiful day to meet up with the Queensland community to enjoy the weather and each others' company - we hope to come back soon!