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The Power of a Team on a Mission

The Power of a Team on a Mission

Carla Penn-Kahn

Aug 13, 2025


These pictures tell the story of more than just a company; they tell the story of a collective leap of faith. Nineteen incredibly talented individuals made the bold decision to leave behind the perceived safety of corporate life and take a monumental bet on a simple but powerful idea: ProfitPeak

Our mission is to make brands and retailers around the world profitable.  

This wasn't a mission born in a boardroom with a new logo. Its origins go back eight years, forged in the trenches of the Everten Group. It began as a practical, hands-on journey with our early team, who were driven to solve a core problem we saw firsthand.  

This experience, this mission, was the foundation upon which ProfitPeak was built. We learned how to find the profit where others only saw revenue, and we knew we had to share that insight with the world. 

The true turning point came in October 2023, with the sale of the Everten Group. This wasn't just a business transaction; it was a launchpad. A month later, ProfitPeak was officially incorporated.  

We were not just a new company; we were a team with a proven mission, ready to scale our vision. We asked our people to bet on us, and they did, leaving behind comfortable careers to build something extraordinary from the ground up. 

In a remarkably short amount of time, the results of that bet have been nothing short of staggering. Our team has grown, our product offering has expanded, and we are now optimizing close to $1 billion in revenue for profitability through our platform.  

This rapid success is a true testament to the exceptional team we’ve built. These are people who care deeply about our customers' success, who support each other, and who are relentlessly focused on making a tangible impact on the industry. 

Building a company is about more than just a good idea or a solid product; it’s about the people who commit to the journey. The incredible talent and dedication of our team prove that with clarity of vision and unwavering integrity, anything is possible.  

We are building something extraordinary—together. 

Curb Costs, Grow Profits

Curb Costs, Grow Profits

Curb Costs,
Grow Profits

Carla Penn-Kahn

Co-founder

Carla spent over a decade building and successfully exiting several e-commerce brands, following an earlier career in corporate advisory and investment at Credit Suisse.