Black Friday and Cyber Monday are the e-commerce world's biggest events, but simply chasing record sales can lead to a race to the bottom. The true measure of success isn't just revenue—it's profitability, the ultimate summit for any business.

Join us for a crucial webinar where Klaviyo and ProfitPeak will show you how to move beyond the madness of discounts and unlock the full potential of your BFCM season.

CLICK HERE TO REGISTER!

In this exclusive session, you'll learn how to:

• Identify Your Most Profitable Customers: Go beyond basic segmentation and use advanced data to pinpoint the customers who contribute most to your bottom line, not just your top line.

• Optimise Your Ad Spend for Profit: Understand how to use accurate attribution to make smarter, more profitable decisions about where to spend your marketing budget before, during, and after the BFCM rush.

• Craft Personalised & Profitable Campaigns: Discover how to leverage data from your store's performance to build highly targeted and effective email and SMS campaigns that drive genuine returns.

• Avoid the Discount Trap: Learn how to strategically use promotions to attract new customers without sacrificing your margins, ensuring you’re left with healthy profits at the end of the season.

Also read: Celebrating A Milestone - ProfitPeak's Official Integration With Klaviyo

We're bringing together three industry leaders to equip you with the data-driven strategies you need to not only sell more but profit more:

• Carla Penn-Kahn, CEO & Co-founder of ProfitPeak

• Rudi Savage, Strategic Partner Manager APAC of Klaviyo

• Kellie Hannon, eCommerce & Trading Manager of P.E. Nation

Don't let your biggest sales week of the year become a climb towards empty revenue. Click the button below to register now and begin to scale to profitability.