Book a Demo

Book a Demo

Co-founder Insights

The ProfitPeak Standard: High Agency, AI-First, and Aiming for IPO

The ProfitPeak Standard: High Agency, AI-First, and Aiming for IPO

Carla Penn-Kahn

Oct 27, 2025

ProfitPeak Team
ProfitPeak Team
ProfitPeak Team

David (my Co-Founder / Head of Growth) and I are always recruiting for pivotal roles here at ProfitPeak. As we continue to scale rapidly and sustainably, we’re constant on the look out to expand our core team with individuals who aren't just looking for a job, but are seeking to build a legacy.

This growth is driven by a singular, enormous ambition: we are building something truly huge, with the capabilities and drive to be a Nasdaq-listed ERP. To achieve this, we need people who are ready to think big and operate at the highest possible level of impact.

Success at this scale doesn't happen by accident; it happens through people and process. Our culture is built on a few non-negotiables that define our daily operations and our long-term goals:


1st, you must Be good people. For us, this means maintaining high values, and being authentic, trustworthy, and kind in all your interactions.

2nd, this foundation of character supports our next cultural pillar: High agency, high impact. We value the famous “get-sh*t-done” mindset, paired with a bias for action, strong energy, and an absolute necessity of being an AI-first organisation. We don't just talk about innovation; we embed it in every process.


Also read: The Power Of A Team On A Mission


3rd, we also reject the idea of being slaves to work. At ProfitPeak, we believe in working smart. Efficiency and focus matter far more than hours at the desk. We trust our team to manage their time and energy, prioritising output and results over pointless presenteeism.

4th, this philosophy also underpins our commitment to Growth. We hire for potential and nurture careers. A great example of this is Deric Chong, who joined us 8 years ago (in our first successfully exited business) as a junior developer. He is now our Director of Engineering. We want to find the next generation of ProfitPeak leaders ready to take on that trajectory.


If you are ready to make a genuine, career-defining impact and help build a world-class, history-making company, we want to talk to you. We are building a team that celebrates hard work and incredible success. Oh, and did I mention? We’re currently planning our first team offsite in Bali! 🌴

If this sounds like the peak of your career, have a look here at the open roles in our expedition crew and let's connect.

Curb Costs, Grow Profits

Curb Costs, Grow Profits

Curb Costs,
Grow Profits

Carla Penn-Kahn

Co-founder

Carla spent over a decade building and successfully exiting several e-commerce brands, following an earlier career in corporate advisory and investment at Credit Suisse.