This update improves Magento 2 integration with easier setup and support for more product types. Shopify stores benefit from better tracking accuracy and clearer customer journey insights. We’ve also introduced beta support for PWA headless storefronts, offering more flexible storefront options.
Magento 2 Integration
Enhanced support for Magento 2 integration with improvements in the installation and integration process.
Added compatibility with multiple product types, including:
Simple
Configurable
Bundle
Grouped
Virtual
Pixel Tracking
Improved tracking accuracy for all existing Shopify stores, resulting in an average performance improvement of 30-40%.
Enhanced customer journey segmentation with clearer categorization, now supporting:
Direct Traffic
Organic Traffic
PWA Headless Storefronts
Introduced initial support for PWA (Progressive Web App) headless storefronts.
Note: This feature is currently in beta.