Combining Flexible Business Intelligence & Multi-touch Attribution

Arms of Eve, a vibrant jewellery e-commerce brand, faced a common yet critical challenge: navigating their growth trajectory without a clear financial compass. Like many rapidly scaling businesses, they struggled with fragmented data, making it difficult to accurately measure profitability, allocate resources effectively, and confidently scale their operations. 

This lack of a unified "source of truth" meant that crucial decisions regarding marketing spend and inventory management were often based on guesswork rather than precise, actionable insights. The team knew they needed a solution that could provide comprehensive, real-time visibility into their financial performance, allowing them to move beyond surface-level metrics to understand true profitability.

The ProfitPeak Solution: A Unified Command Center

With ProfitPeak, they implement a robust solution centred on flexible business intelligence and multi-touch attribution. ProfitPeak's platform provided the holistic view they desperately needed, integrating seamlessly with their existing Shopify store and marketing channels.

The core of the solution involved:

• Real-time Profit Optimisation: ProfitPeak transformed raw data into actionable insights, showing Arms of Eve their true profit margins on every product and campaign.

• Multi-touch Attribution: This feature allowed them to understand the precise contribution of each marketing touchpoint to a sale, moving beyond last-click attribution to reveal the true ROI of their advertising efforts.

• Comprehensive Metrics: All essential financial and operational metrics, from customer acquisition costs to lifetime value, were consolidated into a single, intuitive dashboard.

Remarkable Results: Analytics-Guided Growth

The implementation of ProfitPeak had an immediate and profound impact on Arms of Eve's operations and profitability. The shift to analytics-guided strategies and optimised business functions led to significant gains:

• Enhanced Revenue Growth through Email: Arms of Eve saw a remarkable 34% increase in email revenue in just 21 days, a direct result of understanding the true profitability of their customer segments and tailoring their outreach.

• Revolutionised Marketing Budget Allocation: With clear multi-touch attribution data, they could confidently reallocate marketing budgets to channels and campaigns that delivered the highest profit ROI, eliminating wasted spend.

• Optimised Inventory Management: Real-time inventory forecasting capabilities provided by ProfitPeak allowed Arms of Eve to manage their stock more efficiently, reducing carrying costs and ensuring product availability.

  
  

In Summary

By providing a clear financial compass, ProfitPeak empowered Arms of Eve to scale profitably, allocate resources effectively, and achieve rapid, sustainable growth, transforming their business intelligence into a competitive advantage.