On September 4th, we celebrated Meta Day. It was a chance to bring over 130 retailers to Meta's office at Barangaroo to enjoy the view, listen to expert insights, and network with drinks/canapes. The event was only possible through a partnership with Elephant Room, Klaviyo, and Meta. Special shout out to Arms of Eve and Naked Harvest for contributing to the swag bags!

The reason for the event is that we all know that navigating the post-BFCM landscape can feel like an uphill climb. Many e-commerce brands get lost in the numbers, mistaking short-term revenue for long-term profit. But every mountaineer knows that reaching the summit is all about a solid strategy.

Also read: Profit-Driven Peak Season - BFCM Breakfast

Here are some key takeaways from the speakers:
- Brand investment is a long-term strategy that can reduce costs and increase ROI.
- New customers acquired during BFCM have a much lower repeat purchase rate (18%) compared to non-BFCM customers (31%).
- Ad placements and costs soar during peak trading periods, eroding profitability.
- Retention is the ultimate lever to stop the BFCM hangover and drive sustainable growth.

Don't let short-term gains cost you long-term profitability. If you want to build a resilient business beyond the holiday rush, now is the time to get to work - book a demo today.

All the pictures from the event can be found here: https://www.facebook.com/media/set/?set=a.122134874798909489&type=3