Hello everyone! Hope you are all enjoying the Halloween retail season!

This October, I’m thrilled to announce two major platform developments that will help your e-commerce business ward off evil spirits. We're not just adding features; we're giving you smarter ways to vanquish complex data and conjure meaningful profit.

1. Creative Intelligence, Powered by Sherpa AI

First up is our newly launched Creative Intelligence. We know that getting your advertising creatives right is the cornerstone of scaling, but typical analytics often leave you guessing. That’s why we’ve supercharged this feature with Sherpa AI.

Unlike other tools that simply report what's happening inside the ad platform, we give you the full picture. Our system overlays detailed attribution models, new vs. returning customer value, and, crucially, profit metrics. This means you don't just know what creative is getting clicks; you understand precisely how it fits into the entire customer journey, what products it sells, and whether you have enough stock on hand to meet demand. You’ll know exactly what’s working, why it’s working, and whether to scale up or start over. No more running successful-looking ads that haemorrhage cash!

Also read: Top 10 Sherpa AI Prompts Of October '25

2. Smarter Klaviyo Automation

Secondly, we’ve significantly enhanced our Klaviyo automation. Using our direct Klaviyo-approved partner integration, you can now cross-sell dynamically-generated product blocks based on customer profitability.

We've introduced A-Class New Customer and A-Class Returning Customer dynamic product blocks to boost both revenue and profit. We strongly recommend deploying the New Customer blocks in your welcome series flows, and the Returning Customer blocks in your post-purchase series.

When it comes to your browse and cart abandonment campaigns, we suggest running a test to see which feed results in the highest upselling average order value (AOV) and profits. This ensures your automated emails aren't just sending any product, but the right product, guaranteeing you maximise every conversion opportunity.

These developments are all about reducing the tricking (complexities), and increasing the treating (profit). Log in today to try it out or ask your customer success rep about it. Let us know what amazing candies (results) you receive!