It’s been an incredible journey to the top, and at ProfitPeak, we’re thrilled to announce a significant ascent in what’s possible for your e-commerce business. We’ve been busy building the gear you need for a successful summit, and these new features are set to redefine how you navigate the digital landscape. Get ready to realise a new level of clarity and control over your data.

GA4 connectivity

Now you’re no longer guessing which products deserve more oxygen on the ascent, you can see exactly where demand is forming, how shoppers are behaving, and where your advertising spend is genuinely moving the needle. By unifying product-level ad spend, sessions, conversion rates, weeks of cover, stock on hand and sell-through performance, we give you the clarity needed to climb with confidence. It means growing smarter, allocating spend with precision, and buying with far greater certainty because every step is informed by real, connected demand signals.

Sherpa One Release

First up, let us introduce you to Sherpa One. Our original Sherpa was a fantastic guide, but Sherpa One is ready to carry the load all the way to base camp and beyond. This isn't just a minor upgrade; it’s a whole new expedition.

Forget wrestling with clunky dashboards, because now you can see a much larger row count, export your key data, and generate complex reports—all using simple, natural language. You can now ask Sherpa in a prompt, "analyse our November 2025 top performing products relative to this time last year and tell us which products we should repeat in 2026".

Crucially, Sherpa One allows you to choose your map: use your trusted ProfitPeak data, or integrate directly with Google Analytics (GA4). This includes vital metrics like product-level ad spend, conversion rates, and session data. It’s all there, giving you a comprehensive view of the entire trail. And for those who crave the deepest understanding of the terrain, don’t worry, the deep analytics you loved in Sherpa Chat will soon be fully integrated into Sherpa One.

Also read: ProfitPeak October '25 Update: Creative Intelligence and Smarter Klaviyo Automation

Multi Ad Account

Climbing Everest is difficult enough without having to worry about separate teams. That’s why we’ve introduced Multi Ad Account functionality. For the ambitious brand with multiple streams of traffic, you can now connect as many ad accounts as you need to ProfitPeak per store.

This feature is a game-changer for those who are serious about scaling. More ad accounts mean more intel, better organisation, and a clearer path to optimising your spend across all your paid marketing channels. Think of it as uniting all your climbing teams under one expert expedition leader.

Creative Intelligence Including Video Metrics

Finally, your visuals just got a powerful new spotlight. Our Creative Intelligence suite has had a major glow up. The data available now spans an extended range of crucial metrics, including the increasingly vital video metrics. In today’s market, video is the oxygen of high-performing ads.

Now you can truly understand how your video content is performing, allowing you to fine-tune your creative strategy and ensure every penny spent is driving a return. This level of granular detail allows you to realise the full potential of your ad creative.

These updates represent a commitment to giving you the best tools to reach your commercial peak. The journey to the summit requires intelligence, reliable data, and a clear view of the landscape. With Sherpa One, Multi Ad Account connections, and enhanced Creative Intelligence, ProfitPeak is your indispensable guide. Log in today and start your next ascent.